Foxgrove Luxury Camping
BRANDING // SOCIAL MEDIA // WEB DESIGN // STATIONERY
Foxgrove is a luxury camping brand that combines the rugged beauty of the outdoors with the luxurious amenities of a high-end resort. I developed a strategic brand identity that embodies the brand's core values of adventure, luxury, and sustainability to attract the brand's target audience of 25-45 year olds. Drawing inspiration from the natural surroundings, I crafted a visual and messaging strategy that balances rustic charm with refined elegance. The result is a brand that evokes a sense of adventure and relaxation in a stylish and upscale setting.
To capture the essence of Foxgrove, I explored various design elements, including natural textures, earthy tones, and a modern minimalist aesthetic. My goal was to create a branding identity that would be both inviting and serene, attracting the dream clients that Foxgrove serves.
Foxgrove's mission is to create an unforgettable camping experience that allows their guests to disconnect from their busy lives and reconnect with the world around them. Through my strategic branding approach, we invite their clients to join Foxgrove in their journey of exploration and discovery.
